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October 29, 2008

The next sound you hear: Musical talent to try their hand at ringing in 'N-B-C'

B.B. King, the B-52s, the Flaming Lips, T.I. and Clint Black are among the musical acts NBC has invited to create their own take on the three-note chime for the Peacock network.

The artists will appear in on-air promotions for NBC's "Chime In" branding campaign.

King will be seen, for example, adding a twist to the G-E-C notes on his guitar, while the B-52s have come up with a more dance-oriented take on the chimes.

Other artists taking part are Richie Sambora and the Airborne Toxic Event.

The chime spots will air between shows at the top and the bottom of the hour. The musicians weren't paid, but reportedly were given a "modest gift honorarium." NBC launched "Chime In" earlier this year to re-emphasize its 75-year-old audio cue. All promos now end with the notes; in recent spots, the chimes have been tailored to fit the show being promoted.

Posted by riesambo at October 29, 2008 08:19 PM