« Bon Jovi Star Richie Sambora In Legal Battle | Main | They're just GLAAD to be nominated »

March 26, 2005



Following is the Official PRESS RELEASE generated by MILLER today for distribution. We here at www.bonjovi.com are posting it simultaneously with the announcement by MILLER:

Miller Brewing Company Announces Plans to Celebrate 150th Anniversary - BON JOVI to headline "The Big Brew-Ha" Celebration With Employees, Milwaukee Community at Free Event August 20 at Miller Park

MILWAUKEE (March 24, 2005) � Not many companies, let alone brewers, make it 150 years. Miller Brewing Company is proudly celebrating this milestone anniversary throughout 2005, culminating with "The Big Brew-Ha," on August 20 at Miller Park featuring Bon Jovi.

"We are celebrating our 150th Anniversary with the people that have been most instrumental in our success: our employees, our business partners and our hometown community, Milwaukee," said Miller Senior Vice President, Corporate Affairs, Mike Jones.

"The Big Brew-Ha" will begin with a tailgate party surrounding Miller Park and will continue inside the stadium with great food, great Miller beer and great music from Bon Jovi. Bon Jovi has sold more than 100 million albums worldwide throughout their musical career. More than 30,000 expected attendees will celebrate together to honor Miller's past 150 years and toast its future. The event will be free to all attendees. Additional event details, including additional entertainment, ticket distribution and event timing will be released at a later date.

"Like Miller, Bon Jovi has stood the test of time and we are thrilled that they will be celebrating this milestone with us," said Jones.

In addition to "The Big Brew-Ha" Miller has several additional events and special programs in the works to celebrate its anniversary. As a special extension of its Employee Fund, Miller is creating the "150 Ways We Care" program, to award $150 to the charity of choice of its employees. A new employee-designated charity will be selected daily during the 150 days between March 24 and August 20.

Additionally, Miller痴 150th anniversary celebration includes a $2.5 million gift for a major renovation of the Summerfest Miller Lite Oasis. Other anniversary elements will be announced over the course of the year.

Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company痴 corporate web site, www.MillerBrewing.com.

About Bon Jovi:

BON JOVI have performed more than 2,500 concerts in 50 countries in front of more than 32 million people and in their twenty year career have amassed more than 100 million albums sold. The band remains one of the most beloved and recognized rock groups around the globe and continue to be at the forefront of concert touring and online presence in the music industry.

The band's latest release, 100,000,000 BON JOVI FANS CAN'T BE WRONG� is a "think outside the box" set � a five-disc (4 CDs, 1 DVD) compilation of fifty songs, 38 of which have never been heard before. A gift to longtime fans and evidence of vaults chock full of great music, the band released this never-before-heard music to celebrate two milestones in their career: the 20th anniversary of the release of their debut album and reaching the 100 million sales mark.

Never ones to rest on their successes, BON JOVI are at work on a new studio album to be released in 2005. For more information on BON JOVI, please visit www.bonjovi.com.

Posted by riesambo at March 26, 2005 12:21 PM